Challenging our concept of Beauty with Armand Beasley | Made in Britain

In a world of beauty and the never-ending journey to the illustrious fountain of youth, many often find themselves at odds with the convenience of social media filters or the latest beauty products. In today’s episode I am joined by friend and familiar face to the beauty world – Armand Beasley. His TV shows include “Fakeover” and “Glam Squad” and he is also known for his contribution to “ How To Look Good Naked”, all of which has led him on an incredible voyage questioning the concept of beauty and the impact it has on our understanding of identity. We also discuss the hidden chemicals found in various products and the effect it has.

About Armand Beasley

Armand started off his career as an actor and toured for over two years in various productions ranging from the Crucible to Midsummer Nights Dream. During his ‘resting’ periods he decided to gain other skills and so began his career within the cosmetic industry.

For six years Armand had extensive training in skincare, makeup and fragrance with most of the major cosmetic companies, which resulted in his Personal Beauty studio set up in conjunction with House of Fraser.  Not only was he in constant demand to pamper and preen the Great British Public, he was also attracting interest from radio and TV stations as a beauty expert.

He finally decided to focus on the various media outlets where his affable manner and tips became hot property. Regular slots on GMTV followed with Armand creating makeup and beauty items involving members of the public; from ‘Wild and Wearable’ makeup, which involved a mother and daughter creating different looks using the same makeup, to ‘Black Beauty’, an item giving tips to women of colour whilst tackling subjects like Viteligo.

Armand also created a global tv series for Discovery Home and Health channel called ‘Fakeover’ where he stopped people in the street to transform them. Other shows that he has contributed to include Channel 4’s ‘How to Look Good Naked’, RTE’s ‘The Afternoon Show’, the BBC’s ‘Magic Number’ ,Living TV’s Changing Faces as well as being part of ITVs This Morning, Glam Squad! Radio interviews include Steve Wright’s The Big Show( BBC Radio 2), Darren Proctor’s Afternoon Show (Hits Radio), plus a monthly slot on Selina MacKenzie Lifestyle Show( Talk Radio Europe).

Armand is passionate about Cruelty Free beauty and grooming, with a particular interest in organic health and wellbeing. He believes that anybody can look and feel great, which is why he writes and contributes beauty columns to various publications which have included Men’s Health, The Hereld (Ireland), H! Society (Spain), Now, Closer, Vogue and Yours magazine. He also has two ongoing monthly columns in Cheshire Life magazine and as The Lady Magazine.

Armand has interviewed many international celebrities on the red carpet like Jennifer Love-Hewitt, Vivica Fox and Mario Van Peebles. Other celebrity interviews include pop stars Sophie Ellis Bexter, Christina Milian and the Backstreet Boys.

Armand has been leading seminars on Grooming for British Airways and also Grooming Front of House staff for the Rocco Forte Group.

He regularly fronts positive motivational beauty seminars which range from 120 people to 2000 people! For a number of years right up until the pandemic Armand hosted the Warpaint stage for Professional Beauty trade show UK. March 2019, saw Armand host India’s very first MakeUp Week Live from Mumbai, which was a huge success! As a trusted expert in his field he is called upon for corporate engagements such as the G20 summit in 2009!

Armand enjoys the variation of hosting a fashion show or hosting charity dinners, which has raised money for countless charities over the years. He is currently an ambassador for Special Olympics Great Britain.

Noteable faces include: Hollywood actress Goldie Hawn, Nicole Scherzinger, Shobna Gulati, Kym Marsh, Catherine Tyldesley, Angela Griffin, Michelle Keegan, Shayne Ward, Jake Quickenden , Lesley Garrett, Joanne Frogget, Love Islands Maura Higgins, model Sophie Anderton and various members of international Royal Families

Armand’ acting roles have included Emmerdale, Cutting It, The Chase, and Coronation Street and a BBC Radio 3 play, ‘The First Day of the Rest of Our Lives’ for the Wire and I.D. Afternoon play for BBC Radio 4. He has recently filmed a role for a BBC1 drama which is set to air in summer 2022.

He has worked extensively on an international scale from editorial shoots in Greece to the Oscars in LA…from fashion shows in Delhi to society weddings in New York.

Armand firmly believes that you never stop learning which is why he has second degree reiki under his belt, certificate in Dr Raths Cellular Medicine course, 1 years study into Biomedicine with CNM…and he’s just in the middle of a Face Yoga course.

One of his proudest moments is co-creating the 100% natural high shine nourishing multipurpose balm called

Pro Body Glow with BuzzbalmBeauty ,which launched at Professional Beauty North in October 2019, to rave reviews.

Throughout all his success , his down to earth nature and sense of humour ensure his feet stay firmly on the ground, no matter who his client is. After all, everyone deserves star treatment!

About the Global Indian Series:

My name is Rajan Nazran Chief Explorer for the Global Indian Series, the official platform for people of Indian origin (PIO), because let’s face it, we are everywhere!

For almost 15 years we have travelled across the globe covering 58 countries to date whilst exploring the kaleidoscope of our remarkable 50 shades of brown community.

Voyaging to the edges of the Amazon, facing Ebola in West Africa, being held hostage in Eastern Europe, tapping rubber in Malaysia, drinking chai with Heads of State and sharing laughter with local fishermen – I have been there, looking for us!

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Global Indian Series
The Global Indian Series is an immersive platform that provides original and exclusive content based around the lives of people of Indian origin. Do checkout our website and podcasts to plunge into the human experience of the world’s largest diaspora, provide a deeper understanding of the countries we now call home, whilst providing a safe mooring for our community to explore the fifty shades of brown that we are made up of.

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